This is an example of an interactive billboard which was first displayed in Wexford Steet, Dublin. People on the street can text a number displayed on a billboard to activate the image of the Honda on the billboard. When the poster is activated, actual smoke puffs out from the exhaust pipes and the rear headlights flash.
The user then receives a text message with a link to the Honda mobile website where they can learn more about the car.
Interactive Advertising 